Why purpose built robots beat the humanoid hype on the warehouse floor, and why every year of waiting widens a gap that is more organisational than technological.
The most seductive reason not to automate
There are many reasons warehouse operations delay automation:
- Capital allocated elsewhere
- Change management complexity
- Labor costs not yet painful enough to force action.
But one reason sounds more sophisticated than the others, and therefore receives less scrutiny than it deserves:
It is a reasonable-sounding position. Humanoid robot companies are well-funded, their demonstrations are compelling, and the idea of a single platform capable of handling any task in any environment is appealing.
It is also, on examination, a strategic mistake for 2 distinct reasons.





